Don’t judge a book by its cover
That old saying is good advice, but I believe most people ignore it. In the same way, we too often judge people by their appearance, accent or other superficial features. They say the cover and the title are the most important elements influencing book sales.
What about the one for Accounting for Murder, Double Entry?
Why did I choose this one?
- The title is clear
- So is the subtitle
- So is my name
- It suggests accounting
- It is reasonably modern (no bound ledgers)
- The tone is bright/light like the tone of the book
What’s wrong with this cover?
Some people think it suggests an accountancy textbook, perhaps How to produce crime statistics for the Police or the Home Office, because it does not tell you it is a novel. If many people think that way, it will be bad news for me, in losing sales, and bad news for them in missing an enjoyable read.
What do you think?
I would welcome your views and any suggestions for an improvement.
How about this?